Posts about Audience measurement

Related content

1. 
   Video
   Audience measurementChannelsProgrammatic & ad tech

   Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive

   Open to WFA members only

   Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in…

   Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"
2. 
   Video
   Audience measurementChannelsProgrammatic & ad tech

   Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts

   Open to WFA members only

   Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

   Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
3. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
4. 
   Video
   Audience measurementMedia & analyticsMarketing effectivenessMarketing technologyMarketing technology

   Knowledge Spotlight: Marketing Mix Modelling 101

   Open to WFA members only

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"
5. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
6. 
   Video
   Audience measurementCross-media measurementHalo

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
7. 
   Report
   Audience measurementChannelsProgrammatic & ad tech

   WFA Outlook report: Media inflation set to rise in 2025 and 2026

   Open to WFA members only

   9 out of 10 top global markets expected to see prices rise more than in 2024.

   Read more about "WFA Outlook report: Media inflation set to rise in 2025 and 2026"
8. 
   Video
   Audience measurementCross-media measurement

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
9. 
   Video
   Audience measurementCross-media measurement

   Halo CMM Community Townhall Meeting

   Discover the Future of Cross-Media Measurement

   Read more about "Halo CMM Community Townhall Meeting"
10. 
    Report
    Audience measurementChannelsProgrammatic & ad techCross-media measurement

    Media price inflation falls marginally in WFA Outlook poll of predictions

    TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom…

    Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"
11. 
    Video
    Audience measurementCross-media measurement

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
12. 
    News
    Audience measurementChannelsProgrammatic & ad techCross-media measurementMarketing technologyHaloMarketing technology

    We’re ready for a return to Reach and Frequency

    A proper cross-media measurement solution has been an advertiser demand for years. Matt Green, WFA Director of Global Media…

    Read more about "We’re ready for a return to Reach and Frequency"